Kristy Snyder is a freelance writer and editor with 12 years of experience, currently contributing to the Forbes Advisor Small Business vertical. She uses her experience managing her own successful small business to write articles about software, sma.
Kristy Snyder Small Business and Personal Finance Expert WriterKristy Snyder is a freelance writer and editor with 12 years of experience, currently contributing to the Forbes Advisor Small Business vertical. She uses her experience managing her own successful small business to write articles about software, sma.
Written By Kristy Snyder Small Business and Personal Finance Expert WriterKristy Snyder is a freelance writer and editor with 12 years of experience, currently contributing to the Forbes Advisor Small Business vertical. She uses her experience managing her own successful small business to write articles about software, sma.
Kristy Snyder Small Business and Personal Finance Expert WriterKristy Snyder is a freelance writer and editor with 12 years of experience, currently contributing to the Forbes Advisor Small Business vertical. She uses her experience managing her own successful small business to write articles about software, sma.
Small Business and Personal Finance Expert Write. Kiran Aditham Deputy EditorWith 20 years of experience, Kiran Aditham has navigated the field in editorial and writing, from working with major pubs like Adweek, AdAge and PSFK to now working at Forbes Advisor.
Kiran Aditham Deputy EditorWith 20 years of experience, Kiran Aditham has navigated the field in editorial and writing, from working with major pubs like Adweek, AdAge and PSFK to now working at Forbes Advisor.
Kiran Aditham Deputy EditorWith 20 years of experience, Kiran Aditham has navigated the field in editorial and writing, from working with major pubs like Adweek, AdAge and PSFK to now working at Forbes Advisor.
Kiran Aditham Deputy EditorWith 20 years of experience, Kiran Aditham has navigated the field in editorial and writing, from working with major pubs like Adweek, AdAge and PSFK to now working at Forbes Advisor.
Updated: Jun 6, 2024, 12:20pm
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As a small business, you need a way to attract and lure customers to your products and services. Enter marketing.
What is marketing? It’s the process of creating and delivering value-based arguments for your offerings. If you’re not sure where to start with a marketing plan for your business, we’re here to help. Use this guide on marketing strategies and best practices to help convert consumers into customers.
Marketing encompasses every part of a plan to turn a prospective consumer into a happy and satisfied customer. It includes everything from market research to advertising. The goal of marketing is to convince a person that your product is worth investing in, establish brand loyalty and increase overall sales.
As you probably already know, this is no easy task. That’s why marketers need to spend time learning more about potential customers. This lets them discover which marketing strategies might be most effective in breaking through a crowded sea of marketing ploys.
According to studies, nearly 90% of small businesses invest in marketing. Marketing is an excellent tool for increasing awareness of your products as well as establishing yourself as a reliable and reputable brand in your chosen niche.
If you want to jump on the marketing train with your small business, a good first step is to consider the four Ps of marketing. These include:
With these four principles in mind, you will find it easier to decide on a solid marketing strategy.
There is a huge variety of marketing strategies available to small businesses. Generally, most businesses use a mix of traditional and digital marketing tools to help reach as many people as possible. Take a look at some of these popular ideas to see if any would work for your budding company.
Email marketing is an incredibly popular approach, with 90% of companies ranking it as important to their overall success. And we can see why, as companies earn $42 for every dollar they spend on email marketing.
Email marketing involves collecting interested consumers’ emails and then sending them informative updates about your products and company. Some email campaigns function as lead nurturing tools that build interest in your products over time, while others can include promotions, seasonal deals or even newsletter updates.
Want to learn more about email marketing, but not sure how to get started? Check out our list of the best email marketing software to compare our favorite tools for developing email campaigns.
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Small Business and Personal Finance Expert WriterKristy Snyder is a freelance writer and editor with 12 years of experience, currently contributing to the Forbes Advisor Small Business vertical. She uses her experience managing her own successful small business to write articles about software, small business tools, loans, credit cards and online banking. Kristy's work also appears in Newsweek and Fortune, focusing on personal finance.
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